SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says “we carry dog toys!” or “we sell cat supplies!” Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimize your site for—and a lot of keyword variations to target.
By ignoring SEO, you risk not being visible during the consumer buying process. Lack of visibility in search results means that fewer customers will know about you, you will sell fewer products, and your growth will be stunted. Improving your rankings in organic search results can lead to massive increases in online traffic and revenue.
SEO is also cost-effective. Highly competitive industries can spend large amounts of money on paid website traffic. But effective SEO makes you less dependent on this traffic. You can still choose to purchase ads, but if your budget is tight, SEO is a great way to generate large volumes of qualified traffic and sales without paying for it directly.
Additionally, without SEO, your competitors are highly likely to beat you out in search. Even if you create an amazing website with a beautiful design that naturally attracts hundreds of links, a competitor with solid SEO and a good idea of which keywords to target will outrank you almost every time, in every search. It’s not enough to have part of the package. With competition as high as it is online, you need the complete package. And with an ecommerce SEO plan from iGenius, that’s exactly what you’ll get.
Keep reading to learn more about our ecommerce SEO process, and how we approach the task of optimizing an online store for our customers.