What is Local SEO and Why your Business Should Care

What do you do when you want to find a nearby restaurant or car repair shop? You look it up online! If you have a medical problem and you need the number for the nearest clinic, what would you do? Google it, of course. Because approximately 46% of searches on Google are of a local nature, businesses everywhere are investing in local search engine optimization (SEO) strategies.

Local SEO - iGenius

What is Local SEO?

Many brands and agencies have sought to explain local SEO, but the marketing tactic does not have an official definition. As defined by Moz, local SEO is a process of “increasing the visibility of local businesses in search results for businesses serving their communities in person.” These can be brick-and-mortar businesses with a physical location or service-area businesses that operate throughout a certain geographic area.” RevLocal considers local search engine optimization to be an “integrated approach to marketing for local businesses” while iGenius refers to it as a tactic for “providing results that are relevant to a searcher based on their current location.”

Essentially, local search engine optimization focuses on a variety of techniques and tactics to improve your company’s position on local search rankings. A local search ranking occurs when a searcher searches for a local keyword phrase or when the search engine infers a user’s location using their device.

An example of a local search phrase would be “car dealership in Lahore, Pakistan.”

Is Local SEO Important for My Business?

Local SEO Map

You might be wondering why you need to pay attention to local SEO if you are already engaging in an organic search engine optimization strategy. You may be implementing a local SEO plan without even realizing it already, depending on the keywords and tactics you’re using.

In the end, local search optimizes your local business’s online visibility by increasing the number of qualified clients you reach. Did you know that 64% of local customers use search engines and directories as their primary means of finding a local business? More than 50% of searchers visit local businesses within 24 hours after a local search.

 

Are you still not convinced? Here are some stats on local search.

Furthermore, local search is a significant driver of leads, sales and in-store traffic for local businesses.

Here are the local SEO tips you need to know

If you want to make the most of a local SEO strategy for your business, follow these steps.

Claim your Google My Business Listing

The most used search engine worldwide is Google, which holds approximately 74.54% of the market share. Due to this, you will need to optimize your Google My Business listing in order to rank well in Google search results. A user is likely to find your listing when searching for your company name, location, information, or local keywords. It also appears on Google Maps.

Make the most of this free Google account and Google map listing by including as many details as possible about your business. At minimum, users need to know your name, address, and phone number. This is referred to as your NAP information. Additionally, Google My Business allows you to provide vital business details such as:

Here’s a great guide for making your Google My Business listing the best it can be.

Fill Out Listings and Directories Online

There are countless listing sites and business directories on the Internet from Yelp to the Better Business Bureau. As Hubspot notes, these sites provide a list of businesses in a niche, area, or category. It stands to reason that since these websites require your address and other personal contact information, they could be a great way to advertise your products and services.

Remember to complete these directories and listings as much as possible, including the company name, address, and phone number.

Begin by claiming your business’s listings on these popular sites:

Take advantage of Customer Reviews

You can see how online reviews are a significant part of a successful local SEO strategy when you know 88% of people trust online reviews more than personal recommendations.

Local SEO can increase your visibility on search engines and map listings, so you need to put your best foot forward. You don’t want a poor first impression and be at the top of the search rankings, do you? Given that the star rating is the top factor used by consumers to judge brands, it is crucial to generate real positive customer reviews.

Moreover, you should aim to collect customer reviews not only on Google, but on other search engine optimization techniques as well. Businesses are often focused on getting reviews on popular websites like Yelp and Facebook, but you may want to explore other niche websites as well. Consider asking customers to place reviews on industry-specific or targeted review websites such as:

In addition to your greater exposure online, these review sites contain backlinks to your website, which can improve your authority and drive traffic to your site, which will help you achieve your local SEO goals.

Localized Website Content

Local search engine optimization also includes creating localized content on your website. There are several ways to achieve this. First, ensure your name, phone number, and address are easily accessible on your website. The header and footer of a website as well as the Contact page typically include this information.

It makes sense to use local keywords on your website and blog, so you can rank for phrases like “New York dentists” if you’re a dentist.

Don’t stuff your content with keywords! People who launch their local SEO strategy for the first time tend to overdo stuffing their materials. The search engines consider this tactic to be spam and tend to penalize content and listings that are used with this approach. Instead, incorporate the keyword naturally into your content. Remember to add it to your page title, headings, meta description, and image alt tags, too, for best results.

Launch Your Local SEO Strategy

With a firm understanding of why local SEO is used by companies of all sizes around the world, it’s time to create and implement your local SEO strategy! Begin with our tips and continue to monitor your local search ranking.

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Here’s a great guide for making your Google My Business listing the best it can be.

Here’s a great guide for making your Google My Business listing the best it can be.

Here’s a great guide for making your Google My Business listing the best it can be.