Social media lives up to its name — it allows you to be social with your followers.
This doesn’t just mean you post an update every now and then, and scroll through your feed to see what they’re up to. But rather social platforms allow you to get to know your audience, what they like, what they’re looking for, and how you lived up to their expectations.
Social media services work in a variety of different ways. Let’s talk about the five major ways that social media can impact your business.