How do social media services impact business goals?

Social media lives up to its name — it allows you to be social with your followers.

This doesn’t just mean you post an update every now and then, and scroll through your feed to see what they’re up to. But rather social platforms allow you to get to know your audience, what they like, what they’re looking for, and how you lived up to their expectations.

 

Social media services work in a variety of different ways. Let’s talk about the five major ways that social media can impact your business.

Social Media Marketing

SOCIAL MEDIA ALLOWS YOU TO INFORM

First and foremost, social media platforms allow you to inform your audience. No matter what you post, you’re essentially informing them on an aspect of your business or industry. For example, if you share a statistic about your industry, like how many of a specific product you sell in a calendar year, you’re informing your audience. If you share a link to the latest blog post on your website, you’re informing your audience. And even if you tease an upcoming event, you guessed it! You’re still informing your audience. Providing information to your friends and followers allows you to become a trusted leader in your industry, and it shows your followers that you will provide them with beneficial information and not just sales pitches. Not to mention, the more they know about your products and services, the more likely they will be to purchase!

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Social Media Marketing

SOCIAL MEDIA ALLOWS YOU TO SHARE

But information is nothing if it’s not shared, which is why social media services are so effective.

Social media platforms are literally built to share information to a wider audience. Your followers can like and share your content, which allows their followers to like and share your content — and the process continues in a cyclical fashion.

That means that just by sharing one blog post to your 700 followers, 700 can double, triple, and even quadruple thanks to the nature of social media platforms.

That’s not to say that everything you share will go viral, or even that it will get 50 likes, but social media services open the door to that possibility.

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SOCIAL MEDIA ALLOWS YOU TO GIVE YOUR AUDIENCE A PREVIEW

Providing previews to your audience is a great way to engage them, and a great way to ensure that they return to your page often.

When you show them that new products, services, specials, or events are in the works, you can guarantee that they’ll be back to learn more.

For example, if you have a surprise 25% off sale coming up soon, and tease it every morning at 9 A.M., users will be waiting on your update, which means they will stay engaged with your brand. Not to mention, they’ll be the first to know about the awesome sale, and if they’ve been that interested in the process, they’ll likely be the first ones to make a purchase as well!

Social Media Marketing

SOCIAL MEDIA ALLOWS YOU TO CONNECT

Not only are social media platforms beneficial for sharing information, but it’s also a great way to connect with other figureheads in your industry, learn from them, and even build relationships that allow you to strengthen your authority within your industry.

For example, if you connect with a boat dealer on Facebook, and you sell parts that improve their boats, you may create a relationship that allows your business to flourish.

You might even build a few partnerships along the way, which is sure to increase your sales.

SOCIAL MEDIA ALLOWS YOU TO LEARN

Social media is also a great place to learn — namely about your competition, what your target audience likes, what they react to and engage with, and more.

You can watch how your competition uses social media and watch how users respond. It’s almost like using your competition as Guinea pigs to see what post strategies work, and which don’t.

Take notes, so that if something flops, you’ll know not to bother trying it

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